Jack Daniel’s and Yahoo are offering music lovers the opportunity to acquire digital music from Australian artists as part of their special campaign.
About the Treasure Hunt Campaign
This campaign aims to celebrate the talents of some famous music artists such as Porn Crumpets, Winston Surfshirt, and even Stand Atlantic. Furthermore, there are also challenges for the fans, to visit the designated locations and use their smartphones to collect some virtual crates. Some lucky winners can even have the opportunity to win exclusive Digital Pressings or a trip to the home of Jack Daniel’s in Tennessee USA.
Dimitra Tassopoulos, Jack Daniel’s Senior Brand Manager, has recently made a groundbreaking announcement, that the brand is entering the world of Web3-powered internet. And, as part of their long-standing commitment to supporting music, this campaign exemplifies their pioneering spirit, allowing artists and fans to connect in an innovative new way.
He further stated that partnering with Yahoo, Serenade (digital music specialists) and SmartMedia Technologies (augmented reality experts) to create this remarkable campaign in Australia, has enabled them to showcase the power of music to those who have grown up in the streaming era and have never owned any of it.
This collaboration of technology and artistry has been a highly rewarding journey and they are proud to have delivered this remarkable vision.
Zoe Cocker, Yahoo Creative Studio’s director, expressed her enthusiasm for the potential of Web3 technology to revolutionize the relationship between artists and their fans in Australia. Furthermore, she also praised the Open Brief program facilitated by Starcom, which enabled Yahoo to secure the project.
Marketing of this Campaign
The campaign will be promoted through Yahoo’s market-leading DSP, complemented by an expansive Digital Out of Home presence in prominent locations in Australia’s capital cities. Furthermore, the campaign will be boosted by high-impact, targeted native ads to effectively reach the desired audience and motivate them to also join the game.